A Marketing Strategy to Attract High-Growth Business Start-ups to Grampian Enterprise’s Chrysalis Elite Programme
نویسنده
چکیده
This paper considers those high growth companies who do not appear to consult official support bodies – in particular, Grampian Enterprise Ltd. The challenge of finding these businesses has been likened to looking for ‘diamonds in the sand’. Both general and specific recommendations are drawn that would help in the locating and motivating of these SMEs to seek official help.
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تاریخ انتشار 2001